08Digital Marketing
Search Engine Optimization for Businesses
Beyond local search, XAYA can provide broader SEO services for businesses that want to reach customers through organic search engines.
A
SEO strategy
- Business and website assessment.
- Search intent research.
- Keyword mapping.
- Competitor analysis.
- SEO roadmap development.
- Prioritization of technical and content improvements.
B
Technical SEO
- Website crawl audits.
- Indexing and crawlability analysis.
- XML sitemap and robots.txt checks.
- Canonical tag reviews.
- Redirect and broken-link audits.
- Mobile usability reviews.
- Core Web Vitals assessment.
- Structured data recommendations.
C
On-page SEO
- Page title optimization.
- Meta description improvements.
- Heading and content structure.
- Image alt text where appropriate.
- Internal linking.
- Keyword and topic alignment.
- Content readability improvements.
D
Off-page SEO
- Digital PR planning.
- Relevant backlink opportunity research.
- Brand mention monitoring.
- Business directory consistency.
- Link profile audits.
- Ethical link acquisition strategies.
E
International SEO
- Country- and language-specific SEO planning.
- Hreflang implementation where appropriate.
- International website architecture.
- Localized content strategy.
- Regional keyword research.
Ideal clients
Businesses that depend on organic website traffic, online retailers, SaaS companies, professional service firms, and international brands.
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