07Digital Marketing
Google Maps Ranking and Local SEO
XAYA offers local search optimization services designed to improve a business's visibility in relevant local search results, including Google Maps and Google's local search features.
A
Google Business Profile setup
- Create or claim an eligible Google Business Profile.
- Assist with verification.
- Select appropriate business categories.
- Add accurate business descriptions.
- Configure opening hours and contact information.
- Add business services and products.
- Upload suitable business photos.
- Configure booking or appointment links where supported.
B
Google Maps optimization
- Improve the completeness and accuracy of business information.
- Review primary and additional business categories.
- Optimize services and business descriptions.
- Maintain consistent business details.
- Identify local search opportunities.
- Improve profile engagement through accurate, useful information.
- Monitor profile performance and search visibility.
C
Local SEO
- Local keyword research.
- City- and neighborhood-focused keyword planning.
- Location-specific website landing pages.
- Local on-page SEO.
- Local business schema markup where appropriate.
- Local citation audits.
- Consistent name, address, and phone information.
- Local competitor research.
D
Website SEO
- Search engine-friendly website architecture.
- Keyword-focused page titles and descriptions.
- Heading structure optimization.
- Internal linking.
- Image optimization.
- Technical SEO audits.
- Mobile usability improvements.
- Page speed optimization.
- Indexing and crawlability checks.
- Structured data implementation where relevant.
E
Content SEO
- Search-focused service pages.
- Location pages.
- Informative articles and guides.
- Frequently asked questions.
- Content planning based on customer search intent.
- Content updates and optimization.
- Relevant internal links.
F
Reviews and reputation management
- Review request workflow setup.
- Automated review invitations through appropriate channels.
- Review monitoring.
- Suggested response templates.
- Review response assistance.
- Customer feedback analysis.
- Reputation reporting.
G
Multi-location SEO
- Individual location profiles.
- Location-specific landing pages.
- Centralized profile management.
- Local content planning for each branch.
- Location-level performance reporting.
- Duplicate and consistency audits.
H
SEO performance reporting
- Google Search Console setup and reporting.
- Google Analytics integration where appropriate.
- Google Business Profile performance monitoring.
- Keyword and visibility tracking.
- Organic traffic analysis.
- Lead and conversion tracking.
- Periodic SEO progress reports.
Ideal clients
Restaurants, clinics, retail shops, real estate agencies, hotels, local service providers, and multi-location businesses.
Good to know
Local search visibility depends on factors such as relevance, distance, and prominence. No agency can guarantee a specific position because rankings vary by searcher location, competition, and other factors. Businesses must not purchase fake reviews, fabricate customer experiences, or improperly incentivize reviews.
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